Why you should build a physical retail store

There is a lot of rivalry between eCommerce stores and physical retail stores. eCommerce has gained a lot of hype and many retailers feel that eCommerce is taking over the retail industry. But this is not true, physical, or 'brick-and-mortar' stores still come with a bag of benefits and will always be significant when it comes to retail sales. In fact, even retail brands that started out as eCommerce stores are now building physical stores to demonstrate their products and services. According to research carried out by Euromonitor International:

"The UAE retail industry is currently worth $55 billion and is forecast to steadily rise to $63.8 billion by 2023 Store-based retailing will continue to dominate, accounting for $52.7 billion of the overall market in the UAE."

Not only in the UAE but in places like India and the US, retail stores are still dominating and attracting almost all age groups. Let us see why getting in touch with a supermarket shelf supplier in Dubai or a company designing and developing retail shop fittings in Dubai will prove to be a good decision:

• Human Interaction: When you enter a retail brick-and-mortar store, you will usually find human salespeople who will greet you and get to know more about your needs. They will go through volumes of products and handpick the best product and show it to you. They will describe the true pros and cons of the products and how the product will be able to fulfil your needs. If you have additional queries you can ask them on the spot and they will clarify it for you. Customers still look for such human interaction when it comes to purchasing a product, something you usually don't get when it comes to shopping on eCommerce stores.
• Real-life Experience: The experience of entering a brick and mortar store, touching and feeling the various products and gauging their quality, trying out the products and seeing how they work and how they are useful for you is a more attractive experience. Not only that it validates what you are offering since the customers have a hands-on experience on how the product is and will be useful to them in the future. This is unlike e-commerce stores where usually there are restrictions on gauging the product's quality and usefulness.
• Lesser Competition: The e-commerce market is a huge market whose reach extends globally. You have a wide variety of customers with different locations, preferences, taste, likes and dislike, etc. When you have a wide variety of customers, you will also end up with a variety of competitors. Anybody can spring up to be your competitor and that's why it's better to be localized with a brick and mortar store. You can start selling your product to the local audience without interference from intense competition. That's when you will be able to establish your brand in the initial stages.
• Immediate possession: When your customers will enter your brick-and-mortar store, a salesperson comes to talk to them and brings them products according to the needs they tell him/her. The salesperson then shows them a range of products and they finalize over few. Now when the customers head to the billing counter, they immediately get the goods in their hands. Customers have immediate possession of what they purchase compared to an e-commerce store where they would have to wait for days to have their goods in their hands. They would also have to pay for the shipping charges that would crop up while delivering them.

Of course, you need to take a variety of costs into consideration while building your brick-and-mortar retail store and purchasing various arts and equipment. Since almost 20 years, Creative Display has designed and developed challenging brick-and-mortar solutions for hundreds of brands! Contact Us to get your physical retail store built today!